The effect of entrepreneurial orientation on digital marketing performance: A case study of small enterprises in Kendari City, Indonesia

A Hakim, R Madjid, E Sukotjo… - The Journal of Asian …, 2022 - scholar.kyobobook.co.kr
This research aims to determine and analyze:(a) the effects of digital marketing activity
(DMAc), digital marketing capability (DMC), and Digital marketing asset (DMA),(b) the effects …
被引用次数：15 相关文章

The Effect of Entrepreneurial Orientation on Digital Marketing Performance: A Case Study of Small Enterprises in Kendari City, Indonesia

A HAKIM, R MADJID, E SUKOTJO… - The Journal of Asian …, 2022 - koreascience.kr
This research aims to determine and analyze:(a) the effects of digital marketing activity
(DMAc), digital marketing capability (DMC), and Digital marketing asset (DMA),(b) the effects …