Social desirability bias
P Grimm - Wiley international encyclopedia of marketing, 2010 - Wiley Online Library
Social desirability bias refers to the tendency of research subjects to give socially desirable
responses instead of choosing responses that are reflective of their true feelings. The bias in …
responses instead of choosing responses that are reflective of their true feelings. The bias in …
Social Desirability Bias
P Grimm - Wiley International Encyclopedia of Marketing, 2010 - cir.nii.ac.jp
抄録< jats: title> Abstract</jats: title>< jats: p> Social desirability bias refers to the tendency of
research subjects to give socially desirable responses instead of choosing responses that …
research subjects to give socially desirable responses instead of choosing responses that …