[PDF][PDF] The Effect of Brand Equity on Purchase Intention with Mediating Role of Brand Attitude

ENM Nameghi, A Asadi, Z Khakrizi, A Berangi - 2023 - journals.srbiau.ac.ir
One of the most important strategies for any organization to win the business competition is
to codification own brand management and vision. Brand, as the cornerstone of today's …

[PDF][PDF] The Effect of Brand Equity on Purchase Intention with Mediating Role of Brand Attitude

ENM Nameghi, A Asadi, Z Khakrizi, A Berangi - 2023 - journals.srbiau.ac.ir
One of the most important strategies for any organization to win the business competition is
to codification own brand management and vision. Brand, as the cornerstone of today's …