Quality of channel integration and customer loyalty in omnichannel retailing: The mediating role of customer engagement and relationship program receptiveness

M Gao, L Huang - Journal of Retailing and Consumer Services, 2021 - Elsevier
The aim of this study was to understand how omnichannel integration quality affects
customer loyalty through customer engagement and relationship program receptiveness …
被引用次数：137 相关文章

Quality of channel integration and customer loyalty in omnichannel retailing: The mediating role of customer engagement and relationship program receptiveness

M Gao, L Huang - Journal of Retailing and Consumer Services, 2021 - ideas.repec.org
The aim of this study was to understand how omnichannel integration quality affects
customer loyalty through customer engagement and relationship program receptiveness …

Quality of channel integration and customer loyalty in omnichannel retailing: The mediating role of customer engagement and relationship program receptiveness

M Gao, L Huang - Journal of Retailing and Consumer …, 2021 - econpapers.repec.org
The aim of this study was to understand how omnichannel integration quality affects
customer loyalty through customer engagement and relationship program receptiveness …