Using transactions data to improve consumer returns forecasting
Although generous return policies have been shown to have marketing benefits, such as a
higher willingness to pay and a higher purchase frequency, counterbalancing these benefits …
higher willingness to pay and a higher purchase frequency, counterbalancing these benefits …
Using Transactions Data to Improve Consumer Returns Forecasting
G Shang, EC McKie, M Ferguson… - Using Transactions Data …, 2019 - papers.ssrn.com
Although generous return policies have been shown to have marketing benefits, such as a
higher willingness to pay and a higher purchase frequency, counterbalancing these benefits …
higher willingness to pay and a higher purchase frequency, counterbalancing these benefits …
Using transactions data to improve consumer returns forecasting
G Shang, EC McKie, ME Ferguson… - Journal of Operations …, 2020 - dl.acm.org
Although generous return policies have been shown to have marketing benefits, such as a
higher willingness to pay and a higher purchase frequency, counterbalancing these benefits …
higher willingness to pay and a higher purchase frequency, counterbalancing these benefits …