The impact of cyber attacks on brand image: Why proactive marketing expertise is needed for managing data breaches

KA Whitler, PW Farris - Journal of …, 2017 - journalofadvertisingresearch.com
The challenges for Yahoo were compounded in October 2016, when company officials
indicated that they first had been made aware of the breach three months before (July 2016) …
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[引用][C] The Impact of Cyber Attacks On Brand Image

KA Whitler, PW Farris - Journal of Advertising Research, 2017 - cir.nii.ac.jp
The Impact of Cyber Attacks On Brand Image | CiNii Research CiNii 国立情報学研究所 学術
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The Impact of Cyber Attacks on Brand Image

KA Whitler - The Impact of Cyber Attacks on Brand Image,” Journal …, 2017 - papers.ssrn.com
The Impact of Cyber Attacks on Brand Image by Kimberly A. Whitler :: SSRN Skip to main
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JOURNAL OF ADVERTISING RESEARCH, 2017 - journalofadvertisingresearch.com
The challenges for Yahoo were compounded in October 2016, when company officials
indicated that they first had been made aware of the breach three months before (July 2016) …