How good does it taste? Is it the product or the brand? A contribution to brand equity evaluation

M Fornerino, F d'Hauteville - Journal of product & brand management, 2010 - emerald.com
Purpose–This experimental research seeks to offer a method for measuring the respective
product and brand contributions to the global perceived quality dimension in the case of five …
被引用次数：65 相关文章

How good does it taste? Is it the product or the brand? A contribution to brand equity evaluation

M Fornerino, F d'Hauteville - Journal of Product & Brand Management, 2010 - emerald.com
How good does it taste? Is it the product or the brand? A contribution to brand equity evaluation
| Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

How good does it taste? Is it the product or the brand? A contribution to brand equity evaluation

M Fornerino, F d'Hauteville - Journal of Product & Brand Management, 2010 - cir.nii.ac.jp
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This experimental research seeks to offer a method for measuring the respective product …
[PDF] researchgate.net

[PDF][PDF] How good does it taste? Is it the product or the brand? A contribution to brand equity evaluation

M Fornerino, F d'Hauteville - Journal of Product & Brand …, 2010 - researchgate.net
Purpose–This experimental research seeks to offer a method for measuring the respective
product and brand contributions to the global perceived quality dimension in the case of five …

How good does it taste? Is it the product or the brand? A contribution to brand equity evaluation

M Fornerino, F d'Hauteville - Journal of Product and Brand …, 2010 - ingentaconnect.com
Purpose‐This experimental research seeks to offer a method for measuring the respective
product and brand contributions to the global perceived quality dimension in the case of five …

[引用][C] How good does it taste? Is it the product or the brand? A contribution to brand equity evaluation

M Fornerino, F d'Hauteville - The Journal of …, 2010 - Emerald Group Publishing, Limited