Marketing intelligence from data mining perspective: A literature review

N Dam - International Journal of Innovation Management and …, 2019 - depot-e.uqtr.ca
The digital transformation enables enterprises to mine big data for marketing intelligence on
markets, customers, products, and competitor. However, there is a lack of a comprehensive …
被引用次数：40 相关文章
[PDF] ijimt.org

[PDF][PDF] Marketing Intelligence from Data Mining Perspective—A

NAK Dam, T Le Dinh, W Menvielle - International Journal of Innovation …, 2019 - ijimt.org
The digital transformation enables enterprises to mine big data for marketing intelligence on
markets, customers, products, and competitor. However, there is a lack of a comprehensive …
[PDF] academia.edu

[PDF][PDF] Marketing Intelligence from Data Mining Perspective—A

NAK Dam, T Le Dinh, W Menvielle - International Journal of …, 2019 - academia.edu
The digital transformation enables enterprises to mine big data for marketing intelligence on
markets, customers, products, and competitor. However, there is a lack of a comprehensive …
[PDF] researchgate.net

[PDF][PDF] Marketing Intelligence from Data Mining Perspective—A

NAK Dam, T Le Dinh, W Menvielle - International Journal of …, 2019 - researchgate.net
The digital transformation enables enterprises to mine big data for marketing intelligence on
markets, customers, products, and competitor. However, there is a lack of a comprehensive …
[PDF] researchgate.net

[PDF][PDF] Marketing Intelligence from Data Mining Perspective—A

NAK Dam, T Le Dinh, W Menvielle - International Journal of …, 2019 - researchgate.net
The digital transformation enables enterprises to mine big data for marketing intelligence on
markets, customers, products, and competitor. However, there is a lack of a comprehensive …