Effect of social commerce factors on user purchase behavior: An empirical investigation from renren. com

Y Bai, Z Yao, YF Dou - International Journal of Information Management, 2015 - Elsevier
As a new type of e-commerce, social commerce is an emerging marketing form in which
business is conducted via social networking platforms. It is playing an increasingly important …

Effect of social commerce factors on user purchase behavior: An empirical investigation from renren. com

Y Bai, Z Yao, YF Dou - International Journal of Information …, 2015 - ideas.repec.org
As a new type of e-commerce, social commerce is an emerging marketing form in which
business is conducted via social networking platforms. It is playing an increasingly important …

[PDF][PDF] Effect of social commerce factors on user purchase behavior: An empirical investigation from renren. com

Y Bai, Z Yao, YF Dou - International Journal of Information …, 2015 - academia.edu
abstract As a new type of e-commerce, social commerce is an emerging marketing form in
which business is conducted via social networking platforms. It is playing an increasingly …

Effect of social commerce factors on user purchase behavior

Y Bai, Z Yao, YF Dou - … Journal of Information Management: The Journal …, 2015 - dl.acm.org
The UGC and the platform supports are significantly impact on the consumer's purchasing
intention. Empirically tested the effect of third-party infomediaries, product uncertainty and …

Effect of social commerce factors on user purchase behavior: An empirical investigation from renren. com

Y Bai, Z Yao, YF Dou - International Journal of Information …, 2015 - econpapers.repec.org
As a new type of e-commerce, social commerce is an emerging marketing form in which
business is conducted via social networking platforms. It is playing an increasingly important …

[PDF][PDF] Effect of social commerce factors on user purchase behavior: An empirical investigation from renren. com

Y Bai, Z Yao, YF Dou - International Journal of Information …, 2015 - sem.buaa.edu.cn
abstract As a new type of e-commerce, social commerce is an emerging marketing form in
which business is conducted via social networking platforms. It is playing an increasingly …

Effect of social commerce factors on user purchase behavior: An empirical investigation from renren. com

Y Bai, Z Yao, YF Dou - International Journal of Information Management, 2015 - infona.pl
As a new type of e-commerce, social commerce is an emerging marketing form in which
business is conducted via social networking platforms. It is playing an increasingly important …