[PDF][PDF] Impact of social media marketing on purchase intention and brand loyalty: Evidence from Indonesia's banking industry

P Laksamana - dosen.perbanas.id
The purpose of the study is to explore the impact of social media marketing towards
purchase intention and brand loyalty. The context of the study was retail banking in …

Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia's Banking Industry

P Laksamana - International Review of Management and …, 2018 - econjournals.com.tr
The purpose of the study is to explore the impact of social media marketing towards
purchase intention and brand loyalty. The context of the study was retail banking in …

Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia's Banking Industry

P Laksamana - International Review of Management and …, 2018 - econpapers.repec.org
The purpose of the study is to explore the impact of social media marketing towards
purchase intention and brand loyalty. The context of the study was retail banking in …

Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia's Banking Industry

P Laksamana - International Review of Management and Marketing, 2018 - ideas.repec.org
The purpose of the study is to explore the impact of social media marketing towards
purchase intention and brand loyalty. The context of the study was retail banking in …