[PDF][PDF] An exploratory investigation into NASCAR fan culture.

CH Amato, CLO Peters, AT Shao - Sport Marketing Quarterly, 2005 - Citeseer
Marketers are taking notice of NASCAR's cultural impact and the impressive financial returns
to be garnered from investing in the sport. This work examines NASCAR fans and their sport …

An exploratory investigation into NASCAR fan culture.

CH Amato, CLO Peters, AT Shao - 2005 - cabidigitallibrary.org
Marketers are taking notice of NASCAR's cultural impact and the impressive financial returns
to be garnered from investing in the sport. This work examines NASCAR fans and their sport …

An Exploratory Investigation into NASCAR Fan Culture.

CH Amato, CLO Peters, AT Shao - Sport Marketing Quarterly, 2005 - search.ebscohost.com
Marketers are taking notice of NASCAR's cultural impact and the impressive financial returns
to be garnered from investing in the sport. This work examines NASCAR fans and their sport …