[PDF][PDF] The hierarchical relationship between brand equity dimensions

H Dib, A Alhaddad - European Scientific Journal, 2014 - core.ac.uk
Brands have been considered as the second most important assets for a firm after
customers. This study proposes a brand equity model with four dimensions: brand …

[PDF][PDF] THE HIERARCHICAL RELATIONSHIP BETWEEN BRAND EQUITY DIMENSIONS

H Dib, A Alhaddad - hiba.edu.sy
Brands have been considered as the second most important assets for a firm after
customers. This study proposes a brand equity model with four dimensions: brand …

[PDF][PDF] THE HIERARCHICAL RELATIONSHIP BETWEEN BRAND EQUITY DIMENSIONS

H Dib, A Alhaddad - hiba.edu.sy
Brands have been considered as the second most important assets for a firm after
customers. This study proposes a brand equity model with four dimensions: brand …

[PDF][PDF] THE HIERARCHICAL RELATIONSHIP BETWEEN BRAND EQUITY DIMENSIONS

H Dib, A Alhaddad - researchgate.net
Brands have been considered as the second most important assets for a firm after
customers. This study proposes a brand equity model with four dimensions: brand …

[PDF][PDF] THE HIERARCHICAL RELATIONSHIP BETWEEN BRAND EQUITY DIMENSIONS

H Dib, A Alhaddad - academia.edu
Brands have been considered as the second most important assets for a firm after
customers. This study proposes a brand equity model with four dimensions: brand …