Brands have been considered as the second most important assets for a firm after customers. This study proposes a brand equity model with four dimensions: brand …
Brands have been considered as the second most important assets for a firm after customers. This study proposes a brand equity model with four dimensions: brand …
Brands have been considered as the second most important assets for a firm after customers. This study proposes a brand equity model with four dimensions: brand …
Brands have been considered as the second most important assets for a firm after customers. This study proposes a brand equity model with four dimensions: brand …