Free contents vs. inconvenience costs: Two faces of online video advertising

M Shon, J Shin, J Hwang, D Lee - Telematics and Informatics, 2021 - Elsevier
With the growth of online video platforms such as YouTube and Netflix, not only the video
content market, but also the online video advertising market are growing rapidly. However …

Free contents vs. inconvenience costs: Two faces of online video advertising

M Shon, J Shin, J Hwang, D Lee - Telematics and Informatics, 2021 - khu.elsevierpure.com
With the growth of online video platforms such as YouTube and Netflix, not only the video
content market, but also the online video advertising market are growing rapidly. However …

Free contents vs. inconvenience costs: Two faces of online video advertising

M Shon, J Shin, J Hwang, D Lee - TELEMATICS AND …, 2021 - scholarworks.bwise.kr
With the growth of online video platforms such as YouTube and Netflix, not only the video
content market, but also the online video advertising market are growing rapidly. However …