The Influence of Brand Association on Customer Preference: A Study on Branded Carbonated Soft Drinks.

S Elangeswaran - IUP Journal of Brand Management, 2014 - search.ebscohost.com
The study makes an attempt to find out the level of brand association regarding the brands in
the carbonated soft drink market and the levels of association with respect to different …
被引用次数：19 相关文章

The Influence of Brand Association on Customer Preference: A Study on Branded Carbonated Soft Drinks

S Elangeswaran, VR Ragel - IUP Journal of Brand …, 2014 - search.proquest.com
The study makes an attempt to find out the level of brand association regarding the brands in
the carbonated soft drink market and the levels of association with respect to different …

The Influence of Brand Association on Customer Preference: A Study on Branded Carbonated Soft Drinks

S Elangeswaran, VR Ragel - The IUP Journal of Brand …, 2014 - papers.ssrn.com
The study makes an attempt to find out the level of brand association regarding the brands in
the carbonated soft drink market and the levels of association with respect to different …