EL Porteus, S Whang - Management Science, 1991 - dl.acm.org
Stereotypically, marketing is mainly concerned about satisfying customers and manufacturing is mainly interested in factory efficiency. Using the principal-agent agency …
EL Porteus, S Whang - Management Science, 1991 - JSTOR
Stereotypically, marketing is mainly concerned about satisfying customers and manufacturing is mainly interested in factory efficiency. Using the principal-agent (agency) …
EL Porteus, S Whang - Management Science, 1991 - search.proquest.com
The primary concern of marketing is satisfying customers, while the primary concern of manufacturing is factory efficency. These differing concerns are the result of the incentive …
EL Porteus, S Whang - Management Science, 1991 - search.ebscohost.com
Stereotypically, marketing is mainly concerned about satisfying customers and manufacturing is mainly interested in factory efficiency. Using the principal-agent (agency) …
EL Porteus, S Whang - Management Science, 1991 - search.ebscohost.com
Stereotypically, marketing is mainly concerned about satisfying customers and manufacturing is mainly interested in factory efficiency. Using the principal-agent (agency) …