On manufacturing/marketing incentives

EL Porteus, S Whang - Management Science, 1991 - pubsonline.informs.org
Stereotypically, marketing is mainly concerned about satisfying customers and
manufacturing is mainly interested in factory efficiency. Using the principal-agent (agency) …

On Manufacturing/Marketing Incentives

EL Porteus, S Whang - Management Science, 1991 - dl.acm.org
Stereotypically, marketing is mainly concerned about satisfying customers and
manufacturing is mainly interested in factory efficiency. Using the principal-agent agency …

On Manufacturing/Marketing Incentives

EL Porteus, S Whang - Management Science, 1991 - JSTOR
Stereotypically, marketing is mainly concerned about satisfying customers and
manufacturing is mainly interested in factory efficiency. Using the principal-agent (agency) …

On Manufacturing/Marketing Incentives

EL Porteus, S Whang - Management Science, 1991 - search.proquest.com
The primary concern of marketing is satisfying customers, while the primary concern of
manufacturing is factory efficency. These differing concerns are the result of the incentive …

ON MANUFACTURING/MARKETING INCENTIVES.

EL Porteus, S Whang - Management Science, 1991 - search.ebscohost.com
Stereotypically, marketing is mainly concerned about satisfying customers and
manufacturing is mainly interested in factory efficiency. Using the principal-agent (agency) …

ON MANUFACTURING/MARKETING INCENTIVES.

EL Porteus, S Whang - Management Science, 1991 - search.ebscohost.com
Stereotypically, marketing is mainly concerned about satisfying customers and
manufacturing is mainly interested in factory efficiency. Using the principal-agent (agency) …