[PDF][PDF] Understanding bank service quality in customers' terms: an exploratory analysis of top-of-mind definition

CJ Lee - International Journal of Business and Social Science, 2011 - Citeseer
The financial services industry has gone through significant changes and become globally
competitive over the years. In coping with competition, practitioners often sought to identify …

Understanding Bank Service Quality In Customers' Terms: An Exploratory Analysis Of Top-Of-Mind Definition

CJ Lee - International Journal of Business and Social Science, 2011 - search.proquest.com
The financial services industry has gone through significant changes and become globally
competitive over the years. In coping with competition, practitioners often sought to identify …