Emotions and Motivations in Advertising.
JR Rossiter, L Percy - Advances in consumer research, 1991 - search.ebscohost.com
In this paper, we update Rossiter and Percy's (1987) theory of emotions and motivations in
advertising, which states that:(1) a brand attitude must link the brand to a purchase …
advertising, which states that:(1) a brand attitude must link the brand to a purchase …
Emotions and Motivations in Advertising.
JR Rossiter, L Percy - Advances in Consumer Research, 1991 - search.ebscohost.com
In this paper, we update Rossiter and Percy's (1987) theory of emotions and motivations in
advertising, which states that:(1) a brand attitude must link the brand to a purchase …
advertising, which states that:(1) a brand attitude must link the brand to a purchase …