The march of mobile marketing: New chances for consumer companies, new opportunities for mobile operators

R Friedrich, F Gröne, K Hölbling… - Journal of …, 2009 - journalofadvertisingresearch.com
The mobile channel offers an exciting opportunity for marketers—one that most have yet to
fully embrace. One avenue to pursue is the creation of a branded mobile offering, in which …
被引用次数：151 相关文章

The March of Mobile Marketing: New Chances for Consumer Companies, New Opportunities for Mobile Operators

R FRIEDRICH, F GRÖNE… - JOURNAL OF …, 2009 - journalofadvertisingresearch.com
The mobile channel offers an exciting opportunity for marketers—one that most have yet to
fully embrace. One avenue to pursue is the creation of a branded mobile offering, in which …

The March of Mobile Marketing: New Chances for Consumer Companies, New Opportunities for Mobile Operators

F Gröne, R Friedrich, K Hölbling… - Journal of Advertising …, 2009 - papers.ssrn.com
The mobile channel offers an exciting opportunity for marketers-one that most have yet to
fully embrace. One avenue to pursue is the creation of a branded mobile offering, in which …