Resource integration for co-creation between marketing agencies and clients
Purpose Resource integration is a central idea within service-dominant logic (SD logic), but
there has been little scholarly research on this aspect of theory. This paper aims to explore …
there has been little scholarly research on this aspect of theory. This paper aims to explore …
Resource integration for co-creation between marketing agencies and clients
T Hughes, M Vafeas, T Hilton - European Journal of …, 2018 - research.brighton.ac.uk
Resource integration is a central idea within Service-Dominant Logic, but there has been
little empirical research on this aspect of theory. This study explores resource integration …
little empirical research on this aspect of theory. This study explores resource integration …
[引用][C] Resource integration for co-creation between marketing agencies and clients
T Hughes, M Vafeas, T Hilton - European Journal of Marketing, 2018 - ingentaconnect.com
Purpose Resource integration is a central idea within service-dominant logic (SD logic), but
there has been little scholarly research on this aspect of theory. This paper aims to explore …
there has been little scholarly research on this aspect of theory. This paper aims to explore …