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Impact of big data and machine learning on digital transformation in marketing: A literature review

A Miklosik, N Evans - Ieee Access, 2020 - ieeexplore.ieee.org
This paper describes the impact of big data and machine learning (ML) on digital
transformation of the marketing industry and the challenges it faces from a data and …
被引用次数：159 相关文章

[引用][C] Impact of Big Data and Machine Learning on Digital Transformation in Marketing: A Literature Review

A Miklosik, N Evans - IEEE Access, 2020 - ui.adsabs.harvard.edu
Impact of Big Data and Machine Learning on Digital Transformation in Marketing: A Literature
Review - NASA/ADS Now on home page ads icon ads Enable full ADS view NASA/ADS …