The role of brand in overcoming consumer resistance to autonomous vehicles
Consumer resistance is a major barrier to diffusing radical innovation into mainstream
markets. While recent studies have highlighted the influence that brands might have on …
markets. While recent studies have highlighted the influence that brands might have on …
[PDF][PDF] The role of brand in overcoming consumer resistance to autonomous vehicles
R Casidy, M Claudy, S Heidenreich, E Camurdan - researchgate.net
Consumer resistance is a major barrier to diffusing radical innovation into mainstream
markets. While recent studies have highlighted the influence that brands might have on …
markets. While recent studies have highlighted the influence that brands might have on …
The role of brand in overcoming consumer resistance to autonomous vehicles
R Casidy, M Claudy, S Heidenreich… - Psychology & …, 2021 - researchers.mq.edu.au
Consumer resistance is a major barrier to diffusing radical innovation into mainstream
markets. While recent studies have highlighted the influence that brands might have on …
markets. While recent studies have highlighted the influence that brands might have on …
The role of brand in overcoming consumer resistance to autonomous vehicles.
R Casidy, M Claudy, S Heidenreich… - Psychology & …, 2021 - search.ebscohost.com
Consumer resistance is a major barrier to diffusing radical innovation into mainstream
markets. While recent studies have highlighted the influence that brands might have on …
markets. While recent studies have highlighted the influence that brands might have on …
[PDF][PDF] The role of brand in overcoming consumer resistance to autonomous vehicles
R Casidy, M Claudy, S Heidenreich, E Camurdan - researchgate.net
Consumer resistance is a major barrier to diffusing radical innovation into mainstream
markets. While recent studies have highlighted the influence that brands might have on …
markets. While recent studies have highlighted the influence that brands might have on …