Between Men~ Between Women is a forum for current lesbian and gay scholarship in the
humanities and social sciences. The series includes both books that rest within specific …

In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the
connection between the business of marketing to gay consumers and the politics of gay …

Business, not politics : the making of the gay market | CiNii Research CiNii 国立情報学研究所
学術情報ナビゲータ[サイニィ] 詳細へ移動 検索フォームへ移動 論文・データをさがす 大学 …

Gay marketers are faced with two primary challenges. The first is common to all marketing:
how to create credible and desirable connections among people, products, and well-being …

" Advocates and critics have looked at the boom in the gay market with both excitement and
trepidation. For some, gay and lesbian themes in advertising represent mainstream …