Antecedents and consequences of salesperson identification with the brand and company

BS Gammoh, ML Mallin, EB Pullins - Journal of Personal Selling & …, 2014 - Taylor & Francis
To date, little research has investigated the antecedents and implications of salespersons'
identification with the brands and the companies they represent. As the nature of the selling …
被引用次数：45 相关文章

Antecedents and Consequences of Salesperson Identification with the Brand and the Company

BS Gammoh, ML Mallin, EB Pullins - … Proceedings of the 2011 Academy of …, 2014 - Springer
One important area of research in branding has focused on consumers' identification with
their favorite brands, antecedents of this identification, and the potential positive implications …

Antecedents and consequences of salesperson identification with the brand and company

BS Gammoh, ML Mallin, EB Pullins - The Journal of Personal Selling and …, 2014 - JSTOR
To date, little research has investigated the antecedents and implications of salespersons'
identification with the brands and the companies they represent. As the nature of the selling …

Antecedents and consequences of salesperson identification with the brand and company.

BS Gammoh, ML Mallin… - Journal of Personal …, 2014 - search.ebscohost.com
To date, little research has investigated the antecedents and implications of salespersons'
identification with the brands and the companies they represent. As the nature of the selling …

Antecedents and consequences of salesperson identification with the brand and company

BS Gammoha, ML Mallinb, EB Pullinsb - 2014 - JSTOR
To date, little research has investigated the antecedents and implications of salespersons'
identification with the brands and the companies they represent. As the nature of the selling …