[PDF][PDF] Designing a B2B digital marketing implementation model with an emphasis on artificial intelligence-based customer relationship management

M Bashokouh Ajirlo, R Mohammad Khani - New Marketing Research …, 2023 - nmrj.ui.ac.ir
Introduction: The use of digital marketing as a communication and sales channel has led to
the need and use of customer relationship management (CRM) systems based on artificial …

[HTML][HTML] Designing a B2B Digital Marketing Implementation Model with an Emphasis on Artificial Intelligence-based Customer Relationship Management

M Bashokouh Ajirlo, R Mohammad Khani - New Marketing Research …, 2023 - nmrj.ui.ac.ir
AbstractIntroduction: The use of digital marketing as a communication and sales channel
has led to the need and use of customer relationship management (CRM) systems based on …