Being innovative, fun, and green? Hedonic and environmental motivations in the use of green innovations

PJ Flores, J Jansson - Journal of Marketing Management, 2022 - Taylor & Francis
This paper seeks to determine the decision-making route relating to hedonic and
environmental motivation in green innovation adoption and to show how two similar green …
被引用次数：19 相关文章

Being innovative, fun, and green? Hedonic and environmental motivations in the use of green innovations

PJ Flores, J Jansson - Journal of Marketing Management, 2022 - portal.research.lu.se
This paper seeks to determine the decision-making route relating to hedonic and
environmental motivation in green innovation adoption and to show how two similar green …

Being innovative, fun, and green? Hedonic and environmental motivations in the use of green innovations

PJ Flores, J Jansson - Journal of Marketing Management, 2022 - lup.lub.lu.se
This paper seeks to determine the decision-making route relating to hedonic and
environmental motivation in green innovation adoption and to show how two similar green …

Being innovative, fun, and green?: Hedonic and environmental motivations in the use of green innovations

PJ Flores, J Jansson - Journal of Marketing Management, 2022 - diva-portal.org
This paper seeks to determine the decision-making route relating to hedonic and
environmental motivation in green innovation adoption and to show how two similar green …
[PDF] diva-portal.org

[PDF][PDF] Being innovative, fun, and green? Hedonic and environmental motivations in the use of green innovations

PJ Flores, J Jansson - JOURNAL OF MARKETING MANAGEMENT, 2022 - diva-portal.org
This paper seeks to determine the decision-making route relating to hedonic and
environmental motivation in green innovation adoption and to show how two similar green …