Envisioning and Developing Sustainable Enterprise A Macromarketing Approach

M Peterson - Journal of Macromarketing, 2012 - journals.sagepub.com
Sustainable Enterprise: A Macromarketing Approach explains how businesses can benefit
by taking a more holistic approach to the marketplace. Macromarketing—taking a systems …

Envisioning and Developing Sustainable Enterprise: A Macromarketing Approach.

M Peterson - Journal of Macromarketing, 2012 - search.ebscohost.com
Abstract Sustainable Enterprise: A Macromarketing Approach explains how businesses can
benefit by taking a more holistic approach to the marketplace. Macromarketing—taking a …

[PDF][PDF] Envisioning and Developing Sustainable Enterprise: A Macromarketing Approach

M Peterson - Journal of Macromarketing, 2012 - Citeseer
Abstract Sustainable Enterprise: A Macromarketing Approach explains how businesses can
benefit by taking a more holistic approach to the marketplace. Macromarketing—taking a …