M Peterson - Journal of Macromarketing, 2012 - search.ebscohost.com
Abstract Sustainable Enterprise: A Macromarketing Approach explains how businesses can benefit by taking a more holistic approach to the marketplace. Macromarketing—taking a …
M Peterson - Journal of Macromarketing, 2012 - Citeseer
Abstract Sustainable Enterprise: A Macromarketing Approach explains how businesses can benefit by taking a more holistic approach to the marketplace. Macromarketing—taking a …