Social Media Data Analytics–Using Big Data for Big Consumer Reach

K Blackburn, K Boris - Available at SSRN 3707859, 2020 - papers.ssrn.com
Since the arrival of 'Big Data'and social media's meteoric rise in popularity, businesses have
been forced to review, reinvent, and reallocate their marketing strategies. Having a social …
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[PDF] researchgate.net

[PDF][PDF] Social Media Data Analytics–Using Big Data for Big Consumer Reach

K Blackburn, K Boris, E Frankum, G Zornes - researchgate.net
Since the arrival of 'Big Data'and social media's meteoric rise in popularity, businesses have
been forced to review, reinvent, and reallocate their marketing strategies. Having a social …