The meaning of brand names to children: A developmental investigation

GB Achenreiner, DR John - Journal of consumer psychology, 2003 - Elsevier
We explored the way that children use brand names in making consumer judgments. Brand
names can serve as a simple perceptual cue that identifies a product as one people are …

The meaning of brand names to children: A developmental investigation.

GB Achenreiner, DR John - Journal of Consumer Psychology, 2003 - psycnet.apa.org
Brand names can serve as a simple perceptual cue that identifies a product as one people
are familiar with or one they associate with certain perceptual features. Brands can also be …

[PDF][PDF] The Meaning of Brand Names to Children: A Developmental Investigation

GB Achenreiner, DR John - JOURNAL OF CONSUMER …, 2003 - academia.edu
We explored the way that children use brand names in making consumer judgments. Brand
names can serve as a simple perceptual cue that identifies a product as one people are …

The Meaning of Brand Names to Children: A Developmental Investigation

GB Achenreiner, DR John - Journal of Consumer Psychology, 2003 - infona.pl
We explored the way that children use brand names in making consumer judgments. Brand
names can serve as a simple perceptual cue that identifies a product as one people are …

The Meaning of Brand Names to Children: A Developmental Investigation

GB Achenreiner, DR John - Journal of Consumer Psychology, 2003 - experts.umn.edu
We explored the way that children use brand names in making consumer judgments. Brand
names can serve as a simple perceptual cue that identifies a product as one people are …

[PDF][PDF] The Meaning of Brand Names to Children: A Developmental Investigation

GB Achenreiner, DR John - JOURNAL OF CONSUMER PSYCHOLOGY, 2003 - Citeseer
We explored the way that children use brand names in making consumer judgments. Brand
names can serve as a simple perceptual cue that identifies a product as one people are …

[PDF][PDF] The Meaning of Brand Names to Children: A Developmental Investigation

GB Achenreiner, DR John - JOURNAL OF CONSUMER PSYCHOLOGY, 2003 - csulb.edu
We explored the way that children use brand names in making consumer judgments. Brand
names can serve as a simple perceptual cue that identifies a product as one people are …

The Meaning of Brand Names to Children: A Developmental Investigation

GB Achenreiner, DR John - Journal of Consumer Psychology, 2003 - Wiley Online Library
We explored the way that children use brand names in making consumer judgments. Brand
names can serve as a simple perceptual cue that identifies a product as one people are …

[PDF][PDF] The Meaning of Brand Names to Children: A Developmental Investigation

GB Achenreiner, DR John - JOURNAL OF CONSUMER …, 2003 - assets.csom.umn.edu
We explored the way that children use brand names in making consumer judgments. Brand
names can serve as a simple perceptual cue that identifies a product as one people are …