Demam korea: minat beli terhadap produk kecantikan korea (k-beauty)

JH Rahmawati, M Ahsan - Jurnal Ilmu Manajemen, 2021 - journal.unesa.ac.id
This research aims to examine the effect of brand image, celebrity endorser, country of origin
and electronic word of mouth on buying interest in Korean beauty products (K-Beauty). The …

[PDF][PDF] DEMAM KOREA: MINAT BELI TERHADAP PRODUK KECANTIKAN KOREA (K-BEAUTY)

JH Rahmawati, M Ahsan - academia.edu
This research aims to examine the effect of brand image, celebrity endorser, country of origin
and electronic word of mouth on buying interest in Korean beauty products (K-Beauty). The …

[PDF][PDF] DEMAM KOREA: MINAT BELI TERHADAP PRODUK KECANTIKAN KOREA (K-BEAUTY)

JH Rahmawati, M Ahsan - scholar.archive.org
This research aims to examine the effect of brand image, celebrity endorser, country of origin
and electronic word of mouth on buying interest in Korean beauty products (K-Beauty). The …

[PDF][PDF] DEMAM KOREA: MINAT BELI TERHADAP PRODUK KECANTIKAN KOREA (K-BEAUTY)

JH Rahmawati, M Ahsan - academia.edu
This research aims to examine the effect of brand image, celebrity endorser, country of origin
and electronic word of mouth on buying interest in Korean beauty products (K-Beauty). The …