Third‐person effect and social networking: Implications for online marketing and word‐of‐mouth communication

J Zhang, T Daugherty - American Journal of Business, 2009 - emerald.com
Few studies have explored the direct influence of social networking websites (SNWs), and to
the best of our knowledge, none have examined the indirect influence of SNWs on users …
被引用次数：206 相关文章

Third-Person Effect and Social Networking: Implications for Online Marketing and Word-of-Mouth Communication.

J Zhang, T Daugherty - American Journal of Business …, 2009 - search.ebscohost.com
Few studies have explored the direct influence of social networking websites (SNWs), and to
the best of our knowledge, none have examined the indirect influence of SNWs on users …

Third-Person Effect and Social Networking: Implications for Online Marketing and Word-of-Mouth Communication.

T Daugherty - 2009 - ideaexchange.uakron.edu
Few studies have explored the direct influence of social networking websites (SNWs), and to
the best of our knowledge, none have examined the indirect influence of SNWs on users …
[PDF] researchgate.net

[PDF][PDF] Third-Person Effect and Social Networking

J Zhang, T Daugherty - researchgate.net
Few studies have explored the direct influence of social networking websites (SNWs), and to
the best of our knowledge, none have examined the indirect influence of SNWs on users …

[引用][C] Third‐Person Effect and Social Networking: Implications for Online Marketing and Word‐of‐Mouth Communication

J Zhang, T Daugherty - American Journal of Business, 2009 - econpapers.repec.org
EconPapers: Third‐Person Effect and Social Networking: Implications for Online Marketing and
Word‐of‐Mouth Communication EconPapers Economics at your fingertips EconPapers Home …

[引用][C] Third‐Person Effect and Social Networking: Implications for Online Marketing and Word‐of‐Mouth Communication

J Zhang, T Daugherty - American Journal of Business, 2009 - ideas.repec.org
Third‐Person Effect and Social Networking: Implications for Online Marketing and Word‐of‐Mouth
Communication IDEAS home Advanced search Economic literature: papers, articles, software …

[引用][C] Third-Person Effect and Social Networking: Implications for Online Marketing and Word-of-Mouth Communication

J Zhang, T Daugherty - American …, 2009 - Emerald Group Publishing, Limited