[PDF][PDF] An empirical investigation into why startups resist use of digital marketing

J Chakraborti, A Dutta, B Jana - amity.edu
Despite the challenges of pandemics and economic slowdown, the Indian economy is
witnessing a surge in entrepreneurial activities. At the same time, we are also seeing start …

[PDF][PDF] AN EMPIRICAL INVESTIGATION INTO WHY STARTUPS RESIST USE OF DIGITAL MARKETING

J Chakraborti, A Dutta, B Jana - academia.edu
Despite the challenges of pandemics and economic slowdown, the Indian economy is
witnessing a surge in entrepreneurial activities. At the same time, we are also seeing start …

[PDF][PDF] AN EMPIRICAL INVESTIGATION INTO WHY STARTUPS RESIST USE OF DIGITAL MARKETING

J Chakraborti, A Dutta, B Jana - scholar.archive.org
Despite the challenges of pandemics and economic slowdown, the Indian economy is
witnessing a surge in entrepreneurial activities. At the same time, we are also seeing start …