A behavioral decision theory perspective on hedonic and utilitarian choice

U Khan, R Dhar, K Wertenbroch - Inside consumption, 2005 - taylorfrancis.com
How do consumers choose whether to have a rich, creamy Häagen-Dazs ice cream for
dessert or a healthy but perhaps less tasty bowl of fresh fruit? Whether to go on a beach …
被引用次数：506 相关文章
[PDF] insead.edu

[PDF][PDF] A Behavioral Decision Theoretic Perspective on Hedonic and Utilitarian Choice

U Khan, R Dhar, K Wertenbroch - 2004 - flora.insead.edu
How do consumers choose whether to have a rich, creamy Häagen Dazs ice cream for
dessert or a healthy but perhaps less tasty bowl of fresh fruit? Whether to go on a beach …

8 A behavioral decision theory perspective on hedonic and utilitarian choice

U Khan, R Dhar, K Wertenbroch - … : Consumer Motives, Goals …, 2005 - books.google.com
How do consumers choose whether to have a rich, creamy Häagen-Dazs ice cream for
dessert or a healthy but perhaps less tasty bowl of fresh fruit? Whether to go on a beach …
[PDF] psu.edu

[PDF][PDF] A Behavioral Decision Theoretic Perspective on Hedonic and Utilitarian Choice

U Khan, R Dhar, K Wertenbroch - 2004 - Citeseer
How do consumers choose whether to have a rich, creamy Häagen Dazs ice cream for
dessert or a healthy but perhaps less tasty bowl of fresh fruit? Whether to go on a beach …
[PDF] researchgate.net

[PDF][PDF] A Behavioral Decision Theoretic Perspective on Hedonic and Utilitarian Choice

U Khan, R Dhar, K Wertenbroch - 2004 - researchgate.net
How do consumers choose whether to have a rich, creamy Häagen Dazs ice cream for
dessert or a healthy but perhaps less tasty bowl of fresh fruit? Whether to go on a beach …

8 A behavioral decision theory perspective on hedonic and utilitarian choice

U Khan, R Dhar, K Wertenbroch - … : Consumer Motives, Goals …, 2005 - books.google.com
How do consumers choose whether to have a rich, creamy Häagen-Dazs ice cream for
dessert or a healthy but perhaps less tasty bowl of fresh fruit? Whether to go on a beach …