Co‐creation of value by open innovation: Unlocking new sources of competitive advantage

MG Martinez - Agribusiness, 2014 - Wiley Online Library
ABSTRACT A focus on the consumer has been recognized as the key to unlocking new
sources of competitive advantage. This paper looks at this new perspective in value creation …
被引用次数：121 相关文章
[PDF] academia.edu

[PDF][PDF] Co-creation of Value by Open Innovation: Unlocking New Sources of Competitive Advantage

MG Martinez - academia.edu
ABSTRACT A focus on the consumer has been recognized as the key to unlocking new
sources of competitive advantage. This paper looks at this new perspective in value creation …

[引用][C] Co-creation of value by open innovation: unlocking new sources of competitive advantage.

M Garcia Martinez - Agribusiness: An International Journal, 2014 - kar.kent.ac.uk
A focus on the consumer has been recognized as the key to unlocking new sources of
competitive advantage. This paper looks at this new perspective in value creation, where …

Co‐creation of Value by Open Innovation: Unlocking New Sources of Competitive Advantage

MG Martinez - Agribusiness, 2014 - infona.pl
A focus on the consumer has been recognized as the key to unlocking new sources of
competitive advantage. This paper looks at this new perspective in value creation where …

Co‐creation of Value by Open Innovation: Unlocking New Sources of Competitive Advantage

MG Martinez - Agribusiness, 2014 - econpapers.repec.org
ABSTRACT A focus on the consumer has been recognized as the key to unlocking new
sources of competitive advantage. This paper looks at this new perspective in value creation …

Co‐creation of Value by Open Innovation: Unlocking New Sources of Competitive Advantage

MG Martinez - Agribusiness, 2014 - ideas.repec.org
ABSTRACT A focus on the consumer has been recognized as the key to unlocking new
sources of competitive advantage. This paper looks at this new perspective in value creation …

Co-creation of value by open innovation: unlocking new sources of competitive advantage.

MG Martinez - 2014 - cabidigitallibrary.org
A focus on the consumer has been recognized as the key to unlocking new sources of
competitive advantage. This paper looks at this new perspective in value creation where …

Co-creation of Value by Open Innovation: Unlocking New Sources of Competitive Advantage.

MG Martinez - Agribusiness, 2014 - search.ebscohost.com
ABSTRACT A focus on the consumer has been recognized as the key to unlocking new
sources of competitive advantage. This paper looks at this new perspective in value creation …

[引用][C] Co-creation of value by open innovation: unlocking new sources of competitive advantage.

M Garcia Martinez - Agribusiness: An International Journal, 2014 - kar.kent.ac.uk
A focus on the consumer has been recognized as the key to unlocking new sources of
competitive advantage. This paper looks at this new perspective in value creation, where …

[引用][C] Co‐creation of Value by Open Innovation: Unlocking New Sources of Competitive Advantage

MG Martinez - 2014