Online video advertising: how message tone and length persuade the audience: a research on the influence of message tone and the length of video advertisements …

M Kroon - 2017 - essay.utwente.nl
The purpose of this study concerning online video advertising was to provide insights in
several features of online video advertisements and their effect on consumer behaviour …
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[PDF][PDF] Online video advertising: how message tone and length persuade the audience

M de Kroon - essay.utwente.nl
The purpose of this study concerning online video advertising was to provide insights in
several features of online video advertisements and their effect on consumer behaviour …