Free offer≠ cheap product: A selective accessibility account on the valuation of free offers

MM Palmeira, J Srivastava - Journal of Consumer Research, 2013 - academic.oup.com
Many consumer price promotions (including new product launches) offer a product for free
or for a low, discounted price along with a required purchase. This research demonstrates …

Free Offer# Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers.

MM PALMEIRA, J SRIVASTAVA - Journal of Consumer …, 2013 - search.ebscohost.com
Many consumer price promotions (including new product launches) offer a product for free
or for a low, discounted price along with a required purchase. This research demonstrates …

Free Offer≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers

MM Palmeira, J Srivastava - Journal of Consumer Research, 2013 - ideas.repec.org
Many consumer price promotions (including new product launches) offer a product for free
or for a low, discounted price along with a required purchase. This research demonstrates …

Free offer# cheap product:: a selective accessibility account on the valuation of free offers

MM Palmeira, J Srivastava - Journal of Consumer Research, 2013 - dialnet.unirioja.es
Many consumer price promotions (including new product launches) offer a product for free
or for a low, discounted price along with a required purchase. This research demonstrates …

Free Offer≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers

MM Palmeira, J Srivastava - Journal of Consumer Research, 2013 - econpapers.repec.org
Many consumer price promotions (including new product launches) offer a product for free
or for a low, discounted price along with a required purchase. This research demonstrates …

[PDF][PDF] Free Offer (Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers

MM PALMEIRA, J SRIVASTAVA - researchgate.net
Many consumer price promotions (including new product launches) offer a product for free
or for a low, discounted price along with a required purchase. This research demonstrates …

Free Offer≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers

MM Palmeira, J Srivastava - Journal of Consumer Research, 2013 - JSTOR
Many consumer price promotions (including new product launches) offer a product for free
or for a low, discounted price along with a required purchase. This research demonstrates …

[PDF][PDF] Free Offer (Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers

MM PALMEIRA, J SRIVASTAVA - academia.edu
Many consumer price promotions (including new product launches) offer a product for free
or for a low, discounted price along with a required purchase. This research demonstrates …

Free offer is not equal to cheap product: A selective accessibility account on the valuation of free offers

M Palmeira, J Srivastava - Journal of Consumer Research, 2013 - research.monash.edu
Many consumer price promotions (including new product launches) offer a product for free
or for a low, discounted price along with a required purchase. This research demonstrates …