An approach for identifying benefit segments among prospective college students
P Miller, CW Lamb, Jr, R Hoverstad… - Journal of marketing for …, 1990 - Taylor & Francis
Market segmentation is an important topic to higher education researchers and
administrators. The authors explored the relative importance that prospective students attach …
administrators. The authors explored the relative importance that prospective students attach …
An Approach for Identifying Benefit Segments among Prospective College Students.
P Miller - Journal of Marketing for Higher Education, 1990 - ERIC
A study investigated the importance to 578 applicants of various benefits offered by a
moderately selective private university. Applicants rated the institution on 43 academic …
moderately selective private university. Applicants rated the institution on 43 academic …