Segmenting the South African wine market: a focus on involvement, motive/lifestyle and purchase behaviour

C Myburgh - 2022 - scholar.sun.ac.za
Abstract ENGLISH SUMMARY: Wine is a complex product that comprises many intrinsic and
extrinsic product attributes, ranging from grape variety to brand. Wine consumer behaviour is …
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[PDF][PDF] SEGMENTING THE SOUTH AFRICAN WINE MARKET: A FOCUS ON INVOLVEMENT, MOTIVE/LIFESTYLE AND PURCHASE BEHAVIOUR

C Myburgh - 2022 - scholar.sun.ac.za
Wine is a complex product that comprises many intrinsic and extrinsic product attributes,
ranging from grape variety to brand. Wine consumer behaviour is also intricate. First …