Guest editorial: Artificial intelligence in financial services marketing

E Mogaji, JD Farquhar, P Van Esch… - International Journal of …, 2022 - emerald.com
Background Artificial intelligence (AI) technologies have been incorporated into marketing
where big data has been used to develop hyper-personalized profiles of customers (Payne …
被引用次数：26 相关文章
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[PDF][PDF] Guest editorial: Artificial Intelligence in Financial Services Marketing

E Mogaji, JD Farquhar, P van Esch… - … Journal of Bank …, 2022 - pure.solent.ac.uk
Background AI technologies have been incorporated into marketing where big data has
been used to develop hyper-personalized profiles of customers (Payne, Peltier, and Barger …

Guest editorial: Artificial intelligence in financial services marketing

E Mogaji, JD Farquhar… - … Journal of Bank …, 2022 - keele-repository.worktribe.com
Artificial intelligence (AI) technologies have been incorporated into marketing where big
data has been used to develop hyper-personalized profiles of customers (Payne et al …