Opportunism in an emerging market–franchisee perspective
Purpose Although multiple forms of governance mechanisms have been studied to address
the opportunistic behavior in franchising, research has not shed light on franchise systems …
the opportunistic behavior in franchising, research has not shed light on franchise systems …
Opportunism in an emerging market–franchisee perspective
S Panda, SC Pandey, AK Paswan… - The Journal of …, 2022 - ingentaconnect.com
Purpose Although multiple forms of governance mechanisms have been studied to address
the opportunistic behavior in franchising, research has not shed light on franchise systems …
the opportunistic behavior in franchising, research has not shed light on franchise systems …