Building a brand portfolio: the case of English Football League (EFL) clubs
Research question: Professional sports clubs (PSCs) may diversify by marketing a range of
products that extend beyond sport. Using brand architecture as a framework, the research …
products that extend beyond sport. Using brand architecture as a framework, the research …
Building a brand portfolio:: the case of English Football League (EFL) clubs
A Pritchard, D Cook, A Jones… - European Sport …, 2022 - pureportal.coventry.ac.uk
Research question: Professional sports clubs (PSCs) may diversify by marketing a range of
products that extend beyond sport. Using brand architecture as a framework, the research …
products that extend beyond sport. Using brand architecture as a framework, the research …
[PDF][PDF] Building a brand portfolio: the case of English Football League (EFL) clubs
A Pritchard, D Cook, A Jones, T Bason, P Salisbury - 2020 - researchgate.net
Research question: Professional sports clubs (PSCs) may diversify by marketing a range of
products that extend beyond sport. Using brand architecture as a framework, the research …
products that extend beyond sport. Using brand architecture as a framework, the research …
Building a brand portfolio: the case of English Football League (EFL) clubs.
A Pritchard, D Cook, A Jones, T Bason, P Salisbury - 2022 - cabidigitallibrary.org
Research question: Professional sports clubs (PSCs) may diversify by marketing a range of
products that extend beyond sport. Using brand architecture as a framework, the research …
products that extend beyond sport. Using brand architecture as a framework, the research …
[PDF][PDF] Building a brand portfolio: the case of English Football League (EFL) clubs
A Pritchard, D Cook, A Jones, T Bason… - Management … - pure.coventry.ac.uk
Research question: Professional sports clubs (PSCs) may diversify by marketing a range of
products that extend beyond sport. Using brand architecture as a framework, the research …
products that extend beyond sport. Using brand architecture as a framework, the research …
Building a brand portfolio: the case of English Football League (EFL) clubs
A Pritchard, D Cook, A Jones, T Bason… - European Sport …, 2022 - ingentaconnect.com
Research question: Professional sports clubs (PSCs) may diversify by marketing a range of
products that extend beyond sport. Using brand architecture as a framework, the research …
products that extend beyond sport. Using brand architecture as a framework, the research …
Building a brand portfolio: the case of English Football League (EFL) clubs
A Pritchard, D Cook, A Jones, T Bason… - European Sport …, 2020 - irep.ntu.ac.uk
Research question: Professional sports clubs (PSCs) may diversify by marketing a range of
products that extend beyond sport. Using brand architecture as a framework, the research …
products that extend beyond sport. Using brand architecture as a framework, the research …