The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust

T Samarah, P Bayram, HY Aljuhmani… - Journal of Research in …, 2022 - emerald.com
Purpose This study explores central questions related to the connections between brand
interactivity and involvement on brand-related outcomes (brand trust and loyalty) through …
被引用次数：93 相关文章

[引用][C] The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust

T Samarah, P Bayram, HY Aljuhmani… - Journal of Research in …, 2021 - ingentaconnect.com
PurposeThis study explores central questions related to the connections between brand
interactivity and involvement on brand-related outcomes (brand trust and loyalty) through …