Co-creation practices: Their role in shaping a health care ecosystem

P Frow, JR McColl-Kennedy, A Payne - Industrial Marketing Management, 2016 - Elsevier
Co-creation is described as a resource integration process involving actors that are linked
within a service ecosystem. This process occurs when value propositions attract actors to …

Co-creation practices: Their role in shaping a health care ecosystem

P Frow, JR McColl-Kennedy, A Payne - Industrial Marketing Management, 2016 - infona.pl
Co-creation is described as a resource integration process involving actors that are linked
within a service ecosystem. This process occurs when value propositions attract actors to …

Co-creation practices: Their role in shaping a health care ecosystem.

P Frow, JR McColl-Kennedy… - Industrial Marketing …, 2016 - psycnet.apa.org
Co-creation is described as a resource integration process involving actors that are linked
within a service ecosystem. This process occurs when value propositions attract actors to …

[引用][C] Co-creation practices: their role in shaping a health care ecosystem

P Frow, JR McColl-Kennedy… - Industrial Marketing …, 2016 - espace.library.uq.edu.au
Co-creation is described as a resource integration process involving actors that are linked
within a service ecosystem. This process occurs when value propositions attract actors to …

[引用][C] Co-creation practices: Their role in shaping a health care ecosystem

P Frow, JR McColl-Kennedy, A Payne - Industrial Marketing …, 2016 - cir.nii.ac.jp