The effects of dual-task processing on consumers' responses to high-and low-imagery radio advertisements

PD Bolls, DD Muehling - Journal of Advertising, 2007 - Taylor & Francis
This study was designed to investigate the effects of dual-task processing on consumers'
responses to high-versus low-imagery radio advertisements. In a repeated-measures …
被引用次数：110 相关文章

The Effects of Dual-Task Processing on Consumers' Responses to High-and Low-Imagery Radio Advertisements

PD Bolls, DD Muehling - Journal of Advertising, 2007 - JSTOR
This study was designed to investigate the effects of dual-task processing on consumers'
responses to high-versus low-imagery radio advertisements. In a repeated-measures …

THE EFFECTS OF DUAL-TASK PROCESSING ON CONSUMERS'RESPONSES TO HIGH-AND LOW-IMAGERY RADIO ADVERTISEMENTS

PD Bolls, DD Muehling - Journal of Advertising, 2007 - search.proquest.com
This study was designed to investigate the effects of dual-task processing on consumers'
responses to high-versus low-imagery radio advertisements. In a repeated-measures …

The effects of dual-task processing on consumers' responses to high-and low-imagery radio advertisements.

PD Bolls, DD Muehling - Journal of Advertising, 2007 - psycnet.apa.org
This study was designed to investigate the effects of dual-task processing on consumers'
responses to high-versus low-imagery radio advertisements. In a repeated-measures …