[PDF][PDF] The effects of emotional marketing on consumer product perception, brand awareness and purchase decision—A study in ho chi Minh City, Vietnam

MN Khuong, VNB Tram - researchgate.net
This study was conducted to identify the impacts of emotional marketing on purchase
decision. Quantitative approach was the major method used and a self-administered …

[PDF][PDF] The Effects of Emotional Marketing on Consumer Product Perception, Brand Awareness and Purchase Decision—A Study in Ho Chi Minh City, Vietnam

MN Khuong, VNB Tram - joebm.com
This study was conducted to identify the impacts of emotional marketing on purchase
decision. Quantitative approach was the major method used and a self-administered …

[引用][C] The Effects of Emotional Marketing on Consumer Product Perception, Brand Awareness and Purchase Decision—A Study in Ho Chi Minh City, Vietnam

MN Khuong, VNB Tram - Journal of Economics, Business and …, 2015 - cir.nii.ac.jp
The Effects of Emotional Marketing on Consumer Product Perception, Brand Awareness and
Purchase Decision — A Study in Ho Chi Minh City, Vietnam | CiNii Research CiNii 国立情報学 …

[PDF][PDF] The Effects of Emotional Marketing on Consumer Product Perception, Brand Awareness and Purchase Decision—A Study in Ho Chi Minh City, Vietnam

MN Khuong, VNB Tram - scholar.archive.org
This study was conducted to identify the impacts of emotional marketing on purchase
decision. Quantitative approach was the major method used and a self-administered …

[PDF][PDF] The Effects of Emotional Marketing on Consumer Product Perception, Brand Awareness and Purchase Decision—A Study in Ho Chi Minh City, Vietnam

MN Khuong, VNB Tram - joebm.com
This study was conducted to identify the impacts of emotional marketing on purchase
decision. Quantitative approach was the major method used and a self-administered …