Viewing time as a cross-media metric: Comparing viewing time for video advertising on television and online

S Bellman, V Beal, B Wooley, D Varan - Journal of Business Research, 2020 - Elsevier
Abstract The Media Rating Council recommends weighting advertising exposure by viewing
time. Prior research shows viewing time has diminishing returns, implying that effectiveness …
被引用次数：18 相关文章

Viewing time as a cross-media metric: Comparing viewing time for video advertising on television and online

S Bellman, V Beal, B Wooley… - Journal of Business …, 2020 - econpapers.repec.org
The Media Rating Council recommends weighting advertising exposure by viewing time.
Prior research shows viewing time has diminishing returns, implying that effectiveness …

Viewing time as a cross-media metric: Comparing viewing time for video advertising on television and online

S Bellman, V Beal, B Wooley, D Varan - Journal of Business …, 2020 - ideas.repec.org
The Media Rating Council recommends weighting advertising exposure by viewing time.
Prior research shows viewing time has diminishing returns, implying that effectiveness …