Task-dependent algorithm aversion
Research suggests that consumers are averse to relying on algorithms to perform tasks that
are typically done by humans, despite the fact that algorithms often perform better. The …
are typically done by humans, despite the fact that algorithms often perform better. The …
Task-Dependent Algorithm Aversion
N Castelo, MW Bos, DR Lehmann - Journal of Marketing Research, 2019 - JSTOR
Research suggests that consumers are averse to relying on algorithms to perform tasks that
are typically done by humans, despite the fact that algorithms often perform better. The …
are typically done by humans, despite the fact that algorithms often perform better. The …
Task-Dependent Algorithm Aversion.
N Castelo, MW Bos… - Journal of Marketing …, 2019 - search.ebscohost.com
Research suggests that consumers are averse to relying on algorithms to perform tasks that
are typically done by humans, despite the fact that algorithms often perform better. The …
are typically done by humans, despite the fact that algorithms often perform better. The …