Negative spillover of moral irresponsibility into anti-brand behaviors: the role of moral emotion and disengagement in ethical and social transgressions

S Youn - Journal of Product & Brand Management, 2022 - emerald.com
Purpose As one of the largest industries in the global economy, the fashion industry has
emphasized the symbolic and aspirational features of its products while maximizing the …

[PDF][PDF] Negative spillover of moral irresponsibility into anti-brand behaviors: the role of moral emotion and disengagement in ethical and social transgressions

S Youn - 2022 - researchgate.net
Purpose–As one of the largest industries in the global economy, the fashion industry has
emphasized the symbolic and aspirational features of its products while maximizing the …

Negative spillover of moral irresponsibility into anti-brand behaviors: the role of moral emotion and disengagement in ethical and social transgressions

S Youn - Journal of Product and Brand Management, 2022 - ingentaconnect.com
Purpose As one of the largest industries in the global economy, the fashion industry has
emphasized the symbolic and aspirational features of its products while maximizing the …