Dimensions in Building Brand Experience for Economy Hotels—A Case of Emerging Market: 经济型酒店品牌体验的设计要素—一个新兴市场的案例
J Zhang, LA Cai, RR Kavanaugh - Journal of China Tourism …, 2008 - Taylor & Francis
This article proposes a framework of brand experience as a competitive differentiation
strategy for economy hotels using the emerging market of China as a case. The study …
strategy for economy hotels using the emerging market of China as a case. The study …
Dimensions in building brand experience for economy hotels-a case of emerging market.
J Zhang, LA Cai, RR Kavanaugh - 2008 - cabidigitallibrary.org
This paper proposes a framework of brand experience as a competitive differentiation
strategy for economy hotels, using the emerging market of China as a case study. The study …
strategy for economy hotels, using the emerging market of China as a case study. The study …