Linkages between service quality, customer satisfaction and customer loyalty: A literature review

P Arora, S Narula - IUP Journal of Marketing Management, 2018 - search.proquest.com
The main objective of this paper is to contribute to the existing research by studying the
models having linkages between service quality, customer satisfaction and customer loyalty …

Linkages Between Service Quality, Customer Satisfaction and Customer Loyalty: A Literature Review.

P Arora, S Narula - IUP Journal of Marketing Management, 2018 - search.ebscohost.com
The main objective of this paper is to contribute to the existing research by studying the
models having linkages between service quality, customer satisfaction and customer loyalty …