What is engaging content?: influence of the social media type of message on the consumer engagement
TCAF Paraty - 2017 - repositorio.ucp.pt
The process of communicating with consumers has changed dramatically with the rise of
social media, as social networking sites have established themselves as a legitimate, direct …
social media, as social networking sites have established themselves as a legitimate, direct …
[PDF][PDF] What is engaging content?
TCAF Paraty - 2017 - core.ac.uk
The process of communicating with consumers has changed dramatically with the rise of
social media, as social networking sites have established themselves as a legitimate, direct …
social media, as social networking sites have established themselves as a legitimate, direct …